The FCC could consider a "phased approach" to the transition to ATSC 3.0 and could be open to changes to broadcaster public interest requirements, said Media Bureau Chief Michelle Carey at an ATSC conference (see 1705170033) Wednesday, saying the agency is "drilling down" into comments on the ATSC 3.0 NPRM. ATSC 3.0 is a "top priority," Carey said, saying the recent comments created a "robust record" and staff are working on the new standard as fast as they can.
Broadcasters see ATSC 3.0 as the gateway for delivering better pictures to the viewing public almost immediately after launch, engineers told an ATSC conference Tuesday. Bandwidth constraints have many looking toward using 1080p with “enhancements” like high dynamic range in launching ATSC 3.0, at least as an “interim” approach, they said.
An NAB official will peg approval of ATSC 3.0 to emergency alerts during a Wednesday hearing on the topic and warn that a botched repacking after the broadcast TV incentive auction could interfere. “If the FCC approves Next Gen TV, a television broadcaster will be able to simultaneously deliver geo-targeted, rich media alerts to an unlimited number of enabled fixed, mobile and handheld devices across their entire coverage area,” NAB Chief Technology Officer Sam Matheny will testify. FCC Chairman Ajit Pai has said he hopes for commission approval of ATSC 3.0 by year’s end.
Testifying at the House Communications Subcommittee’s Wednesday hearing on emergency alerts will be NAB Chief Technology Officer Sam Matheny; CGM Advisors CEO Chris Guttman-McCabe, a former CTIA official; and Qualcomm Director-Engineering Farrokh Khatibi. A GOP memo, dated Monday, said the hearing is part of a broader look at emergency communications: “Earlier this year, FirstNet established a public-private partnership for the deployment of a nationwide wireless broadband network for the Nation’s First Responders and steady progress is being made in the deployment of next generation 911 networks. This hearing will examine the third prong of public safety communications -- emergency alerting -- including its current state and its future against the backdrop of these and other evolving technologies.” It included sections detailing the emergency alert system, ATSC 3.0 and wireless emergency alerts. “In addition to EAS and WEA, social media platforms such as Twitter and Facebook have emerged as mechanisms for emergency communications,” the memo said. “Extensive work has been undertaken and continues in both academia and public safety to ascertain the impact and use of social media in times of emergency and as an alerting tool.”
Broadcasters are paying a huge price for supposed demand for low-band spectrum that never materialized in the TV incentive auction, said Preston Padden, who advised broadcasters in the auction, at a Duke Law School conference Friday. Padden said the auction was inefficient on several levels, with 42 MHz of “pristine” 600 MHz going unsold.
Sinclair’s One Media appeared in comments in the FCC ATSC 3.0 rulemaking to dip a toe in the water of backing tuner mandates, though it stopped well short of asking the commission to impose them. “The capabilities enabled by ATSC 3.0 are such that the marketplace will demand inclusion of those capabilities in receive devices,” One Media commented Tuesday in docket 16-142. “Commission support for inclusion of ATSC 3.0 tuners in the devices consumers use to watch television today would greatly facilitate and expedite the introduction and use of innovative new services.” Though migration to ATSC 3.0 “is a voluntary, optional deployment and it may be premature for the Commission to consider changes to the television tuner mandate adopted pursuant to the All Channel Receiver Act, to the extent that there is a marketplace failure or critical need to facilitate emergency warnings/information, the Commission can revisit the need to require 3.0 reception capacity in all receive devices,” said a footnote. Then-CEO David Smith pooh-poohed the tuner mandate when asked about it at November’s NAB Show New York (see 1611100032). “We live in a market-driven world,” said Smith, now executive chairman. “We’re sophisticated enough as marketers and delivery guys to figure out how to get the consumer to want our product,” without the need for a government-mandated ATSC 3.0 tuner requirement, he said then. Sinclair hasn't asked "in the course of this part of the proceeding for a tuner mandate," Mark Aitken, vice president-advanced technology, told us Thursday. "The light touch of government is the course that's being asked for," Aitken said. "This is a voluntary migration, a voluntary implementation, and so we see no reason for a mandate. But look, there are a lot of areas that are not addressed or are lightly addressed because one does not know how the market is going to proceed." The issue of tuner mandates "is only obliquely touched upon" in the comments "because of the nature of what's being asked for on the whole," said Aitken. ATSC 3.0 petitioners CTA, NAB, America’s Public TV Stations and the AWARN Alliance used their joint comments in the FCC rulemaking to argue against tuner mandates as "counterproductive and unnecessary.” (see 1705090056)
The solution to fake news is for mainstream media outlets to do a better job convincing the public of their utility and the thoroughness of their content, said Commissioner Mike O'Rielly in a speech on media content regulation at a Media Institute luncheon Thursday. Steps like hiring fact checkers and use of algorithms intended to give lower priority to fake online news run the risk of limiting discourse or catching up legitimate news coverage in the net, he said. Some media outlets and social networking organizations announced plans in recent months to tackle fake news (see 1701040025).
Ongoing Electronic Comment Filing System woes at the FCC bothered all industry lawyers we queried, with many filings still unavailable and at times ECFS not working, as it has at times throughout the week (see 1705080042 and 1705100062).
TV broadcasters want the FCC to handle ATSC 3.0 with a “light regulatory touch.” MVPDs, wireless entities, consumer groups and NPR urged the agency to protect retransmission negotiations, unlicensed spectrum, radio and the post-incentive auction repacking from the transition to the new television standard, in comments filed Tuesday in docket 16-142 (see 1705090053). The FCC should “expeditiously adopt only those minimal regulations necessary to permit broadcasters to voluntarily implement ATSC 3.0 transmissions,” said Nexstar. The transition to the new standard “threatens to compound disruption in the industry and to the public,” said NCTA.
The FCC should adopt only rule changes that are “necessary to permit broadcasters to move forward with deployment” in its proceeding on ATSC 3.0, said NAB, CTA, America's Public TV Stations and the AWARN Alliance in joint comments in docket 16-142 Tuesday. “Rather than imposing mandates, the Commission should allow the consumer electronics industry to respond to market conditions and introduce Next Gen-compatible equipment as consumers demand it,” said the entities that introduced the original ATSC 3.0 petition. “The Commission should allow the market, not regulatory dictates, to determine whether or not Next Gen is successful.” Broadcasters shouldn't "obtain MVPD carriage of ATSC 3.0 signals (in which viewers may have little interest) by threatening existing television service (in which viewers have a great deal of interest),” commented the American Television Alliance. ATVA warned the broadcast transition shouldn’t be a burden to others, an issue the American Cable Association focused on. Since smaller cable companies face more capacity constraints and are less able to absorb unexpected costs, the broadcast transition “presents particular challenges and requires particularized solutions,” ACA said. Comments from private citizens dominated much of the docket earlier Tuesday, before trade groups and companies were expected to have weighed in later on deadline day. "There should be minimum tuner standards” mandated as part of the migration to next-gen broadcasting, commented Ronald Brey, of Rockford, Illinois. Minimum ATSC 3.0 tuner standards would “prevent overload by non-TV services and linearity requirements to reduce intermodulation distortion,” said the frequent commenter in past FCC radio and TV proceedings. “The tighter geographic packing of TV stations should require a specified minimum of adjacent channel rejection.”