NAB’s call for an ATSC 3.0 tuner mandate (see 2502260051) is “highly concerning” and a reversal of its stance in a 2017 joint petition with CTA and others, which requested FCC authorization of the new standard, CTA said in a meeting last week with aides to Commissioner Nathan Simington, according to an ex parte filing posted Tuesday. “The key element” of that 2017 joint petition “was the voluntary nature of the transition,” CTA said, adding that it “strongly believes the transition to ATSC 3.0 must remain voluntary and market-based, not guided by government mandates.”
The FCC shouldn't act as a “Ministry of Truth,” and there isn't a constitutional basis for the agency to go after local broadcasters, said Commissioner Nathan Simington during an interview Tuesday that seemed aimed at soothing broadcasters' concerns about the FCC's new direction. “I’m not in the business of deciding who’s telling the truth and who’s not,” Simington said onstage at the NAB State Leadership Conference. “And what’s more, [FCC Chairman Brendan] Carr thinks the same way." Carr said last week that FCC precedent set by the previous administration supports proceedings he has opened against broadcast networks over their programming and news content.
TV broadcast executives during Q4 earnings calls last week were bullish on merger and acquisition opportunities under the new White House and FCC leadership, but several also mentioned “softness” in some advertising categories, possibly connected to tariffs. Concern with tariffs is “putting a natural chilling effect upon advertising in the automobile sector” but should eventually “settle out,” said Gray Media co-CEO Hilton Howell.
The FCC should establish a timeline for a nationwide TV transition to ATSC 3.0, with stations in the top 55 markets -- covering 70% of the U.S. population -- shifting to 3.0-only broadcasts by February 2028, NAB said in a petition for rulemaking Wednesday. Under the proposed timeline, the remaining markets would transition to 3.0 -- which ATSC 1.0 TVs can't receive without a converter -- by February 2030. The petition also asks the FCC to change its rules to require new TVs to be able to tune ATSC 3.0 channels and require manufacturers to make accessing broadcast channels easier on new devices. “Without decisive and immediate action, the transition risks stalling and the realistic window for implementation could pass,” NAB said in the petition. “The time for half-measures is over.”
The NAB-led multistakeholder ATSC 3.0 task force, The Future of TV Initiative (FOTI), released its final report Friday, but the document offers few actionable recommendations and shows little new agreement among stakeholders (see 2501090047). “The report will provide the FCC with a better understanding of stakeholders’ outstanding issues and concerns as it moves forward with the rulemakings necessary to complete the transition and will help focus the efforts of industry as they continue to deploy ATSC 3.0,” NAB said in a news release Friday.
The NAB’s ATSC 3.0 task force, The Future of TV Initiative (see 2408300030), is expected to produce a final report “soon” members said, but broadcasters told us much of the impetus behind the effort has faded due to the coming leadership change at the FCC. Commissioner Brendan Carr, the agency's chairman-designate, is seen as more favorable to the 3.0 transition, broadcasters said. The task force first met in June 2023, and members said it would issue a final report in fall 2024. “It is a daunting effort to put that report together in a way that everyone can sign off on the language,” said Robert Folliard, a task force member and Gray Media senior vice president-government relations and distribution. “We expect the report to come out very soon,” an NAB spokesperson said.
FCC Commissioner Nathan Simington on Wednesday lauded an ATSC 3.0 datacasting joint venture from the country’s largest broadcasters. Gray Media, Nexstar, E.W. Scripps and Sinclair Broadcast on Tuesday announced the creation of Edgebeam Wireless (see 2501070079). “One-to-many over-the-air data distribution is several orders of magnitude more efficient than one-to-one transmission,” Simington said in an emailed statement. “From over-the-air firmware updates to pre-cached content, ATSC 3.0 holds the promise of playing an important role in any future mix of data delivery. And now, with a nationwide footprint, broadcasters are poised to deliver on that promise.”
Gray Media, Nexstar, E.W. Scripps and Sinclair Broadcast have launched an ATSC 3.0 joint venture focused on delivering data using broadcast signals. Called Edgebeam Wireless, the new company will “provide expansive, reliable, and secure data delivery services,” said a joint news release Tuesday. It was launched ahead of the Consumer Electronics Show in Las Vegas, the release said. Financial details of the joint venture weren’t disclosed. Combining four of the country’s largest broadcasters, the new entity “creates a spectrum footprint that no individual broadcaster could achieve on its own,” and allows “nationwide coverage for data delivery to billions of potential devices,” the release said. Nexstar and Sinclair also own Bitpath, another ATSC 3.0 joint venture focused on datacasting, founded in 2018. “Our vision is to be at the forefront of the wireless revolution, harnessing the power of ATSC 3.0 to establish a nationwide broadcast data network,” said BitPath’s website. "BitPath’s efforts will be integrated into this new JV—the formation of the JV joins together all the efforts of these four broadcasters to build and utilize this nationwide network ATSC 3.0 network," said a Nexstar spokesperson. Edgebeam will represent an increased effort and focus on datacasting, a broadcast executive told us. EdgeBeam “will be able to deliver data across the country to any civilian or military device with an ATSC 3.0 receiver, such as cars and trucks, drones, marine vessels, phones, tablets, and television sets,” the release said. Potential applications for data delivery include connected cars, content delivery, and high-accuracy enhanced GPS, businesses where the companies have existing efforts. Sinclair announced a deal to deliver 4K video content at the 2024 NAB Show (see 2404150031), while BitPath offers a precision GPS service called Navpath. Nexstar and Scripps have also long been working on experimental efforts using datacasting to update connected cars. “EdgeBeam Wireless will have benefits for the entire wireless ecosystem, helping to relieve congestion while also offering competitive pricing for wide area data distribution,” said Sinclair CEO Chris Ripley.
Several new and low-cost ATSC 3.0 receivers will be showcased at the upcoming Consumer Electronics Show (CES), Pearl TV said in a news release Friday. CES runs from Tuesday to Jan. 10 in Las Vegas. A low-cost USB receiver from Tolka will enable existing Android and Fire TVs to receive 3.0 broadcasts, and ADTH is introducing a receiver that works without an internet connection, the release said. “In 2025, RCA is also coming to market with two new NEXTGEN TV sets that will join TV options already available from Panasonic, Sony, Samsung, Hisense, and TCL,” said Pearl TV Managing Director Anne Schelle in the release. Schelle also touted release of an interactive gaming channel on 3.0 in Las Vegas called GameLoop TV. It includes a “Play Now” feature that “allows NEXTGEN TV viewers to instantly play games showcased on the channel simply using their TV remote or mobile phone.” Broadcasters will also promote availability of high dynamic range on 3.0 stations into February, continuing an effort that began in December, the release said. During sports broadcasts, stations are indicating onscreen when local 3.0 programming is available in HDR, the release said. "We're very excited to announce that broadcast stations throughout the country are adding HDR10+ capability in their NEXTGEN TV broadcast services to accommodate a broad array of TV manufacturers,” Schelle said.
Sinclair Broadcast and Nashville PBS have launched a virtual ATSC 3.0 channel on WNPT-VC Nashville, allowing the PBS station to offer viewers access to ATSC 3.0 capabilities without requiring the station to commit the resources necessary to broadcast an ATSC 3.0 signal. “Viewers with NEXTGEN TVs can view and select WNPT-VC in their programming guide and access the channel seamlessly over the internet,” said a joint release from Sinclair, Nashville PBS and America’s Public Television Stations. The programming on WNPT-VC mirrors that of Nashville PBS’ main channel, “while providing enhanced accessibility for those with NEXTGEN-enabled televisions,” the release said. Sinclair and APTS have committed to launching such virtual channels for APTS member stations in markets where Sinclair has deployed ATSC 3.0, but the public station hasn’t. The Nashville launch is the program’s second; the first debuted in Nebraska in October. Noncommercial educational stations have faced difficulties deploying 3.0 signals because of a lack of capacity in their markets. The transition requires stations to host the content of other stations, and commercial stations have tended to pair with other commercial stations (see 2203300052). “As we bring our trusted educational, cultural and civic programming into the ATSC 3.0 ecosystem, we are excited to enhance the viewer experience and expand the reach of public television in Middle Tennessee,” said Becky Magura, CEO of Nashville PBS, in the release.