Panelists from Facebook, Comcast, the NAB and Tegna repeatedly agreed at a DOJ workshop on advertising competition that broadcast commercials and digital ads are substitutes for each other and therefore in competition. “We are a likely substitute or swap for your attention,” said Facebook Vice President-Business Product Marketing Ty Ahmad-Taylor. “We are trying to compete to get those dollars as well.”
A look into the FCC’s ATSC 3.0 commercial license application process will be a featured session during ATSC’s 2019 Next Gen TV Broadcast Conference May 29-30, said a preliminary agenda. “The hope is that the FCC will be ready to share more details" about the license application by the end of May, "but regardless we will preview the process,” emailed spokesperson Dave Arland Thursday. Lack of an FCC license application form to commercially deploy 3.0 services is a serious impediment for broadcasters, last month’s NAB Show was told (see 1904100043). The form may come before June, we were told there (see 1904080066). Other sessions planned for the ATSC conference include a “case study” from the Pearl TV-led model-market project in Phoenix on how stations can work with MVPDs in launching 3.0 services. Automotive uses for 3.0, which retiring ATSC President Mark Richer said in Las Vegas was an increasingly hot topic inside his standards organization, will be another conference session, as will a look into “branding plans” for 3.0. “Your Guide to an ATSC 3.0 Station Transition” is the theme of Day 1, “Ramping Up for the 2020 Launch” for Day 2.
New America Open Technology Institute opposition to allowing TV white spaces to be used for the ATSC 3.0 transition runs counter to its previous position that consumers should be protected during the transition, NAB said in a meeting Tuesday with the FCC Media Bureau and Incentive Auction Task Force, per a filing Thursday in docket 16-142. OTI opposed the 3.0 order on the basis of consumer protection but now opposes allowing broadcasters to use TV white spaces to maintain service during the transition, NAB said. OTI has “lost track of its own positions,” NAB said, comparing the advocacy group with Moby Dick’s doomed antagonist Captain Ahab. OTI also acts as though the FCC never sought comment on the use of the white spaces for 3.0 before Sinclair-owned One Media lobbied on the issue, NAB said. “OTI was aware of this at one point, because it joined comments addressing this issue.” The FCC should allow the white spaces to be used for the 3.0 transition, NAB said. "We obviously know the FCC asked a question about it, but the proposal we oppose was initiated by Sinclair’s OneMedia," emailed Michael Calabrese, New America Wireless Future Program director. "Awarding broadcast licensees free, exclusive access to vacant TV channels would violate the Communications Act," impose costs on wireless mic users, and "derail" efforts to expand broadband to rural areas, Calabrese said. Letting broadcasters use the white spaces would "subsidize the broadcasters’ ambition to compete with mobile carriers who, unlike broadcast licensees, paid for their spectrum at auction.”
During a massive emergency like California’s 2018 Thomas Fire, people are “just hungry” for information, said Brian Uhl, emergency manager for the Santa Barbara County Office of Emergency Management. “It’s extremely important to provide alerts in multiple languages if your jurisdiction has people who speak multiple languages.” The county gets emergency alert system messages in both Spanish and English. But it's one of the few localities where this happens. And that concerns some. The reasons multilingual EAS isn't common are complex, and though some support FCC action, others are focused on local control.
During a massive emergency like California’s 2018 Thomas Fire, people are “just hungry” for information, said Brian Uhl, emergency manager for the Santa Barbara County Office of Emergency Management. “It’s extremely important to provide alerts in multiple languages if your jurisdiction has people who speak multiple languages.” The county gets emergency alert system messages in both Spanish and English. But it's one of the few localities where this happens. And that concerns some. The reasons multilingual EAS isn't common are complex, and though some support FCC action, others are focused on local control.
The 78 percent national TV-station ownership reach cap proposal supported by Nexstar, several other such owners and NAB would create additional room for the company above the current rules, though it’s being couched as maintaining the status quo, CEO Perry Sook Tuesday. With a baseball cap touting “78 percent” sitting on the podium, Sook backed the threshold and discussed ATSC 3.0, Nexstar buying Tribune and DOJ’s definition of broadcast competition. “It is in our national interest to allow a regulated industry such as ours to compete on a level playing field serving our video content, at least domestically, with the virtually unregulated companies that do so,” Sook told a Media Institute lunch.
Since ATSC 3.0 won't be backward-compatible with 1.0, a big broadcast industry challenge is showing a clear transition plan to get TV manufacturers interested in turning out 3.0 TV sets, Sasha Javid, Spectrum Co. chief operating officer, said at an FCBA event Monday. That was a big motivator of the NAB Show announcement that 3.0 services will roll out to the top 40 U.S. TV markets by the end of 2020 (see 1904080071), he said.
Magid Research's finding for Pearl TV that consumers in the Phoenix model market would be willing to pay up to $300 more for an ATSC 3.0-capable TV (see 1812060027) must be tempered with “this research was not a pricing study,” Magid analyst Nicole Meighan told the NAB Show this week in Las Vegas. “We would have to do more research on that, but this just shows that there is excitement and interest in paying.” Magid canvassed 95 consumers in 12 group “labs” in October on impressions of 3.0 features they were shown, said Meighan. After the labs, Magid picked 38 participants for six focus groups to “share what they actually thought in depth,” Meighan said. Enhanced 3.0 video with audio “drove the most interest across all the groups,” she said. "We would have to do more research in order to understand if enhanced video or enhanced audio alone is enough." The Phoenix research found 4K video was a 3.0 killer app for some, not all, with early Ultra HD adopters less swayed, said Meighan. The Pearl team was “a little bit surprised how high audio ranked” for dialogue enhancement and immersive 3D audio, a Pearl technology consultant said at the show (see 1904070001). Thursday, the FCC posted filings showing the extent to which broadcasters lobbied commissioners at the conference (see 1904110033).
LAS VEGAS -- There are “great things going on at ATSC,” besides 3.0 “implementation stuff,” but Mark Richer plans no role once he retires as president in mid-May, he told us at the NAB Show. “My little toe will be available to be put in the water if ATSC needs my advice or counsel,” but “I’m really, truly retiring,” he said.
LAS VEGAS -- FCC Chairman Ajit Pai circulated draft FM translator rules to the other eighth-floor offices to be voted on at the May 9 commissioners' meeting, he told a crowded auditorium at the NAB Show Tuesday. Pai said long-awaited forms to allow broadcasters to transition to ATSC 3.0 (see 1904100043) will be ready “by the end of Q2” and urged broadcasters to increasingly think of themselves as digital media companies. “You find yourselves in a war for attention with well-funded media giants, internet companies, and telecom companies,” he said. The show had 91,460 attendees, down from 92,912 in 2018.