The U.S. is still attempting to develop more-modern early warning systems for natural disasters -- such as earthquakes -- that use new technologies to reach mobile devices and connected devices within the IoT, experts said Tuesday during a White House summit on earthquake resilience. Panelists were optimistic about the pace of innovation on early warning, and said it's important to rethink the warning process to reach more individuals through mobile technologies, as opposed to traditional radio and TV early alerts.
With the “new capabilities” of ATSC 3.0, terrestrial broadcasting “is poised to become an essential part of the next-generation content delivery network,” ATSC President Mark Richer said in the February issue of ATSC’s monthly newsletter, The Standard. “By leveraging broadcasters’ highly efficient one-to-many architecture and Internet protocol transmission, ATSC 3.0 will enable new over-the-air services such as 4K and HDR, immersive audio and targeted advertising, mobile TV and advanced emergency alerting.” CES “previewed how ATSC 3.0 will usher in the future of broadcast" TV, he said. At the NAB Show in April, “we expect to see real-world demonstrations of even more ATSC 3.0 capabilities,” he said. “With the lion’s share of the standard completed and remaining items, like audio and interactivity, wrapping up in the months ahead, we’re on target to finalize the entire suite of ATSC 3.0 standards for next-gen broadcasting this year.”
Discovery Communications hires Suzanne Kolb, ex-E! Entertainment, as executive vice president-general manager, overseeing Web brands and series, digital development, Discovery VR and social partnerships ... Univision Communications hires Alejandro Nieto Molina, ex-Cadena SER, as senior vice president-general manager, radio, new position ... F5 Networks hires Mike Convertino, ex-CrowdStrike, as chief information security officer, new position ... LiveIntent, email-based advertising platform, hires Jason Kelly, ex-Rapt, as president ... Interactive Advertising Bureau board elects: Lauren Wiener, Tremor Video, chair; she's succeeded by Jim Norton, Verizon's AOL, as vice chairman; new to board are John Frelinghuysen, Disney/ABC Television Group, Jed Hartman, Washington Post, Robb Richter, Media General, Michael Rubenstein, AppNexus, Rick Welday, AT&T AdWorks, and Joe Zawadzki, MediaMath; ex-officio board members include: Stu Ingis, Venable ... ATSC board elects Richard Friedel, Fox Networks, as chairman, succeeding Glenn Reitmeier, NBC Universal, who remains on ATSC board.
Allegro DVT launched the industry’s first “test suites” for decoder manufacturers to gauge compliance with the HEVC Scalability Extension (SHVC) standard, it said in a Monday announcement. The test suites are composed of multiple test sets to check spatial, bit-depth and color gamut scalability, plus "various combinations of these scalability features,” it said. The company expects SHVC “to play a major role especially in the context of the upcoming ATSC 3.0 standard,” which will introduce new features, such as Ultra HD, high dynamic range and support for mobile devices, it said. SHVC’s “layered” coding can be used to achieve backward compatibility “and less bandwidth congestion in the backbone network while ensuring efficient support for portable and mobile devices,” it said.
CES was the start of "an important new phase” for ATSC 3.0, as manufacturers and broadcasters began demonstrating products and services based on the “core” ATSC 3.0 candidate standards adopted last year, said ATSC President Mark Richer in a Friday statement. Those demonstrations will be repeated and enhanced at April's NAB Show, ATSC has said (see 1601040057). “The lion’s share of the standard has been completed and remaining items, like audio and interactivity, will be done in the months ahead.” ATSC is “on target to finalize the entire suite of ATSC 3.0 standards” this year, he said. CES featured the first live demonstrations of Ultra HD over-the-air broadcasts with high dynamic range using the ATSC 3.0's physical transmission layer adopted as a candidate standard in late September (see 1509290029).
LG is demonstrating reception on the CES floor of live, over-the-air 4K Ultra HD broadcasts in high dynamic range using the new ATSC 3.0 candidate standard, the company said Wednesday. The “landmark broadcast” over channel 18 is emanating from the transmitter of KHMP Las Vegas on Nevada’s Black Mountain, LG said. KHMP is owned and operated by DNV Spectrum Holdings, LG said.
ATSC issued requests for proposals for an ATSC 3.0 “consumer showcase” and ATSC 3.0 “workflow demonstrations” for the NAB Show in April, ATSC said Monday in the January issue of its monthly newsletter, The Standard. The consumer showcase will be in the lobby area in the upper level of the Las Vegas Convention Center's South Hall. Managed jointly by ATSC, CTA and NAB, the showcase will emphasize products and technologies that highlight “the consumer side of ATSC 3.0,” including 4K reception, immersive audio and advanced emergency alerting, it said. The workflow demonstrations, to be in a special area of the NAB Futures Park pavilion at the east end of the Upper South Hall, will “highlight new equipment that will be required at the broadcast station to offer the consumer access to the advanced features enabled by ATSC 3.0,” it said. ATSC also is “exploring the feasibility of providing a live ATSC 3.0 link” from the workflow demonstrations to the consumer showcase, it said.
Newly elected to ATSC board for three-year terms beginning in January: Christopher Homer, PBS vice president-operations and engineering, Anne Schelle, Pearl TV executive director.
The FCC unanimously approved an order Wednesday designed to mitigate the incentive auction’s impact on low-power TV and translator licenses, leading to the item being pulled from the agenda shortly before the FCC’s meeting Thursday. Commissioner Ajit Pai said negotiations on the order were “productive.”
Reserving vacant channels for unlicensed use would be “devastating” to low-power TV and translator stations and make aspects of ATSC 3.0 impractical, said the Advanced Television Broadcasting Alliance Executive Director Louis Libin and Sinclair Broadcast Senior Vice President-Strategy and Policy Rebecca Hanson in a meeting with FCC Commissioner Mike O’Rielly Tuesday, according to an ex parte filing in docket 12-268. “Elevating unlicensed (which does not even have an allocation in the broadcast band) to supra-primary status would be arbitrary and capricious absent a full record,” said the filing: “The proposal would severely limit full power stations’ ability to enhance and expand service.”