WJW-TV, Tribune Media's local Fox affiliate in Cleveland, planned Wednesday to run the first live ATSC 3.0 broadcast of a major professional sporting event, beaming Game 2 of the World Series between the Cleveland Indians and Chicago Cubs from Cleveland's Progressive Field, said NAB and several technology partners in the experiment, including LG Electronics and GatesAir, in a Wednesday announcement. WJW has played host to ATSC 3.0 field trials in Cleveland since last year (see 1507130007). LG had two prototype receivers in Cleveland to receive the ATSC 3.0 World Series broadcast as a simulcast of the Fox network HD feed, spokesman John Taylor told us Wednesday. LG planned to have a 65-inch OLED TV at Progressive Field and a 55-inch set at WJW headquarters to showcase the ATSC 3.0 broadcast, he said. Both TVs have real ATSC 3.0 reception chips built into the sets, he said. LG in the field trials used the Futurecast modulation system to demo over-the-air reception last year to stationary TV receivers and terrestrial antennas mounted inside a conference room at the Rock and Roll Hall of Fame Museum on Cleveland's lakefront. The World Series broadcast is a "defining moment" for the future of television, said ATSC Chairman Richard Friedel in a statement. Friedel is executive vice president-general manager, Fox Networks Engineering and Operations.
The FCC Office of Engineering and Technology requested copies of One Media reports on single frequency network tests in Washington and Baltimore using ATSC 3.0, said an ex parte filing posted in docket 16-142 Monday from One Media Executive Vice President-Legal Affairs Jerald Fritz. The tests are intended to “establish signal strength in an environment where content is transmitted over the same channel in the same geographical area,” the filing said. Initial testing showed clean signals were received without interference, One Media said. The tests are the first phase of “multiple planned measurement tests,” said the joint venture of Coherent Logix and Sinclair.
HOLLYWOOD -- CBS continues “to participate in the ATSC effort” to frame ATSC 3.0, but the ATSC 3.0 process is “really not complete yet, so it’s hard to say until the system is complete how it will be deployed and the availability of the deployment.” So said Robert Seidel, CBS vice president-engineering and technology, at the Society of Motion Picture and TV Engineers conference Tuesday when we asked him to summarize CBS’ corporate commitment to ATSC 3.0.
Broadcaster adoption of ATSC 3.0 would raise “numerous complicated technical and practical issues for cable operators” (see 1605270054), NCTA said in a meeting Thursday with FCC Media Bureau Chief Bill Lake and Office of Engineering and Technology Chief Julius Knapp, according to an ex parte filing posted Tuesday in docket 16-142. An NPRM on ATSC 3.0 should seek comment on minimizing the costs of the transition for cable operators and their customers, NCTA said. “Cable operators should not be required to carry any ATSC 3.0 signal during this transition," and the FCC in any NPRM "should ensure that those broadcasters that opt to transmit an ATSC 3.0 signal continue to provide a good quality ATSC 1.0 signal to the cable headend,” NCTA said. The FCC, not individual broadcasters, should determine when the ATSC 3.0 transition period ends, NCTA said. NAB didn't comment right away Tuesday.
Now is the time for terrestrial TV broadcasters to start planning for the deployment of ATSC 3.0, said a new “transition and implementation guide” published Wednesday by Pearl TV, Sinclair and several broadcast equipment suppliers and consulting firms. Broadcasters have “moved with urgency and focus to finalize the ATSC 3.0 standard in an unprecedented time frame,” says the elaborate 81-page report, which also lists American Tower; Dielectric; GatesAir; Ericsson; Harmonic; Hitachi-Comark; Meintel, Sgrignoli & Wallace; and Triveni Digital as “contributors.”
With South Korea having adopted the ATSC 3.0 broadcast TV standard earlier this year, the U.S. needs "to get moving, too," FCC Commissioner Ajit Pai told the Kansas Association of Broadcasters Convention Monday, hoping for an ATSC 3.0 NPRM to be issued before year's end. In remarks posted, Pai said the FCC's goal should be adoption of rules authorizing ATSC 3.0 use in the first half of 2017. "This shouldn't be controversial; all we are talking about is giving broadcasters the option of using ATSC 3.0," Pai said. "No one would be required to do so." On radio issues, the Media Bureau has received 957 FM translator applications from AM radio stations, and granted 854, Pai said. He said he plans to press for two other application windows for AM broadcasters applying to the FCC for new FM translators to open "as soon as possible in 2017." Some have raised concerns about possible interference (see 1609230067). Pai said the agency "should take action" early next year on some AM revitalization issues that enjoy broad consensus, such as relaxing the main studio rule. Pai also said he hopes the FCC will lift the public file requirement on broadcasters by year's end. And he criticized the agency's retention of the newspaper-broadcast cross-ownership rule: "It was all about politics. And I fear that at the rate we are going, the ... cross-ownership rule will outlive newspapers themselves, absent judicial intervention."
Despite the end of the cable industry's premier trade show, NCTA's INTX, and CTIA folding its conference into GSMA Mobile World Congress (see 1606220030), telco and trade show industry experts and insiders see those as outliers in an otherwise healthy trade show ecosystem. American Cable Association President Matt Polka -- himself a longtime INTX attendee -- said it's too early to say whether new shows will spring up to replace INTX, or whether existing shows -- such as those ACA helps organize and sponsor -- will expand. ACA planning for its 2017 events is going ahead "as is," Polka told us.
While the FCC broadcast incentive auction lasting into multiple stages would appear to give supporters of ATSC 3.0 more time to finish their standard and secure regulatory approval before the repacking, boosters for the new standard told us they don't see it that way. “I don't see more time as a positive or negative for the standard's adoption,” said Sinclair Vice President-Advanced Technology Mark Aitken, an advocate for the new standard. “I don't think it helps anybody for things to go slowly,” said ATSC President Mark Richer. “It was never a concern that anybody would be waiting on ATSC 3.0.” ATSC recently announced the completion of some additional layers for the new standard (see 1610050056).
As ATSC enters Q4, and with the progress being made on ATSC 3.0, “I feel like we’re entering the fourth quarter of an exciting college rivalry football game,” ATSC President Mark Richer said Wednesday in a football-laced commentary in the October issue of The Standard, ATSC’s monthly newsletter. With ATSC members having just approved three more standards in the suite that will make up the ATSC 3.0 system, ATSC “is in the red-zone, about ready to score its final winning touchdown,” said Richer. “After three hard-fought quarters, marked by lots of blocking and tackling and some huge plays, victory is imminent. Team ATSC is on track to bring the world’s first Internet Protocol-based television broadcast standard across the goal line.” Richer’s commentary didn't mention the latest delay in elevating ATSC 3.0's A/341 video document to the status of proposed standard because framers haven’t chosen a winning high-dynamic-range system. Nevertheless, “with the fourth quarter upon us, broadcasters, manufacturers and especially consumers are expected to win big with Next Gen TV,” said Richer in his commentary. “Winning in the end will take more than a couple of field goals, but I don’t think it will take any Hail Mary passes either.”
The FCC's Incentive Auction Task Force is seeking comment on a proposed repacking plan that would divide repacked broadcasters into 10 staggered phases, prioritize the reassignment of TV stations in the wireless band, and attempt to minimize the number of times consumers have to rescan channels, said Media Bureau Chief Bill Lake and IATF Deputy Chairwoman Jean Kiddoo on a news media call Friday. Officials said the plan, filed in docket 16-306, takes broadcaster concerns such as a shortage of tower crews and the short repacking period into consideration. Since the phased plan will give broadcasters earlier notice, they will have more time to prepare for the repacking, Lake said.