An order related to the Commercial Advertisement Loudness Mitigation Act rules listed as circulating among FCC members is a procedural update to the act’s loudness standards, an agency official told us. As explained in an FNPRM last year, the proposed update was prompted by changes to the Advanced Television Systems Committee algorithm used to calculate loudness (CD Nov 5 p18), according to the official. The legislation references the old ATSC standard, and the order would update the language with the new one, the official said. The FNPRM didn’t receive any opposing comments, according to the proceeding’s docket 11-93 (http://bit.ly/1trMIbw). NAB asked that stations be permitted flexibility and time extensions for updating their equipment to the new standard. The Media Bureau didn’t comment.
NHK, the world’s biggest 8K advocate with plans to begin Super Hi-Vision broadcasts in time for the 2020 Tokyo Olympics, is noncommittal whether it will propose 8K for ATSC 3.0, a Tokyo-based spokeswoman for the Japanese broadcaster told us by email. On whether NHK plans to propose 8K to ATSC’s “S34-1” ad hoc group, which is drafting specifications on ATSC 3.0’s video component, “we can’t say whether NHK is proposing or not at this stage, I'm afraid,” said the spokeswoman.
Sinclair’s willingness to look outside Advanced Television Systems Committee 3.0 for a new TV standard friendlier to mobile uses caused disagreement among panelists and attendees at an ATSC conference Thursday. Sinclair’s plan (CD May 8 p7) to create a new platform that supports broadcasting across all media and then seek a standard for it could lead to two coexisting standards, said Jay Adrick, consultant to GatesAir. That would be “a disaster” for the industry, Adrick said. Other panelists praised Sinclair for investing in new technology but said they hoped the company’s efforts would end up being incorporated into ATSC 3.0. Offering two standards to the FCC would be “a bad idea,” said Lin Media Chief Technology Officer Brett Jenkins.
The Advanced Television Systems Committee’s “S34-1 ad hoc group,” assigned to writing the specifications on ATSC 3.0’s video component, has 8K on its long-term “radar,” but no one has formally proposed including it in the final ATSC 3.0 standard, Alan Stein, Technicolor vice president-technology, who chairs S34-1, told the “ATSC 3.0 Boot Camp” conference Wednesday.
A new effort by Sinclair to bring about the creation of a new TV standard by designing technology to allow broadcasters to send their signals over wireless networks is not likely to capture the attention of an FCC consumed by the incentive auction, said several industry observers in interviews. “Once you get into a new standard it would delay everything,” while the FCC is focused on completing the auction on schedule, said broadcast engineer Don Everist, president of Cohen, Dippell.
"Flexibility” in service options will be a keystone of the next-gen ATSC 3.0 DTV broadcast system, including the opportunity for terrestrial broadcasters to beam “hybrid” content services to fixed and mobile receivers over the air as well as via broadband, Rich Chernock, chief science officer at Triveni Digital, told the “ATSC 3.0 Boot Camp” conference Wednesday.
ONE Media, created by Sinclair and Coherent Logix, will build a “Next Generation Broadcast Platform” that offers wireless access to “premium video content” without a data cap, said ONE Media in a news release Tuesday (http://bit.ly/1hvpfjT). The platform will “harmonize television broadcasting with LTE-based mobile infrastructure” and will be used on TVs in the home, over Wi-Fi on mobile devices, or over mobile broadband, said ONE Media. The “Open Network Enabled broadcast/broadband converged Media platform” will extend 3GPP LTE standards “to accommodate existing high power/tall tower broadcast infrastructure” and “eliminate the technical limitations of a conventional mobile TV standard to penetrate mobile devices,” it said. The platform can be built and demonstrated within 12 months, said ONE Media CEO Tommy Eng. The platform is intended to “align the business interests of various parties” to facilitate the Advanced Television Systems Committee 3.0 standardization process,” said ONE Media. “The challenge of meeting broadcaster needs through the current ‘Next Generation’ (ATSC 3.0) activity within the ATSC organization is difficult due to there being little business alignment between broadcast consumer electronics (CE), and other wireless industries,” it said. “A standards development organization is not a suitable forum in which to align business interests."
Details were scarce at our deadline about the outcome of the multi-group meeting Thursday in Las Vegas that organizers had convened to get the ball rolling on talks to standardize high-dynamic-range (HDR) content and displays. Word of the meeting involving delegates from the Advanced Television Systems Committee, CEA, NCTA, and the Society of Motion Picture and TV Engineers was disclosed by a senior executive at Harmonic, who described the lack of HDR standards as perhaps Ultra HD’s “biggest roadblock.” Of the groups we canvassed for comment on the meeting and the lack of HDR standardization that brought it about, only ATSC President Mark Richer responded with a statement that addressed the HDR issue, if only in the most general terms. “HDR is one of the many issues being considered in the development of ATSC 3.0,” Richer said. “The industry recognizes that there are many technical parameters in addition to total pixel count that determines perceived quality. Since ATSC is focused on the standardization of the transmission to the home, a lot will depend on the plans of the production and consumer electronics industries.” At the NAB Show, the chairwoman of the ATSC’s “S34” specialist group responsible for ATSC 3.0’s audio and video codecs, closed captioning and its other “applications and presentations” said her group would “definitely” study HDR, but she said little more on the subject (CD April 8 p11). Brian Markwalter, CEA senior vice president-research and standards, declined comment on HDR standards. Recently, he said there was much industry “discussion” taking place about getting together this year and devising more up-to-date Ultra HD definitions, logos and certifications than was possible when CEA adopted its Ultra HD nomenclature in fall 2012, but whether that update effort would involve studying HDR standards remains to be seen. At NCTA, “we don’t really have any comment on the HDR standards issue as it is early on with this topic,” said a spokeswoman by email.
Corrections: What Computer and Communications Industry Association Vice President-Government Relations Cathy Sloan said she hopes happens this month on the Patent Transparency and Improvements Act (S-1720) is a committee markup (CD April 8 p13) … “SG32” is the ATSC specialist group that’s working to complete ATSC 3.0’s physical layer (CD April 8 p11).
LAS VEGAS -- Broadcasting is at “an inflection point” where it can move from “being disrupted to the disruptor,” said FCC Chairman Tom Wheeler in a highly anticipated speech to a packed room at the NAB Show Tuesday. In the speech and a subsequent chat with NAB CEO Gordon Smith, Wheeler offered up a list of “opportunities where the FCC could help broadcasters remain competitive.”