Broadcasters see the progress of the ATSC 3.0 rollout as one of several promising signs for the future of broadcast TV, despite the difficulties of the COVID-19 pandemic, said industry officials at the virtual NAB Show New York event Thursday. COVID-19 is “a double-edged sword” because the increase in TV and over-the-top viewing brought by the pandemic plays to 3.0 strengths, said John Taylor, LG Electronics senior vice president-public affairs and communications.
Edge Networks is drawing cord cutters, CEO Todd Achilles told the NAB Show New York virtual event Tuesday. “They’re tired of paying over 100 bucks for a pay-TV bundle, and they want reliable service, which a lot of the streaming services don’t provide because of the unmanaged internet into their homes." The startup is having strong demand in its first market for its Evoca-branded ATSC 3.0-based content service Sept. 1 in Boise (see 2008210021), the corporate chief said. BitPath, “despite the pandemic,” this year launched seven 3.0 markets, with nine more coming, including Mobile-Pensacola going live Wednesday, said President John Hane. The “big one for this year” will be Seattle in December, with “very wide participation,” he said.
Next-generation broadcast TV faces an uphill climb despite the “great job” Sinclair is doing with ATSC 3.0, Interpret Vice President Brett Sappington told a Brightcove webinar last week. “Consumers have been trained with" over-the-top, he said. "If you’re going to go to an alternative service, I think it’s more likely to go to OTT than to broadcast’s next-gen delivery." Sappington said 3.0 needs to provide something “uniquely valuable that OTT can’t do. If you can define that, you can win. If you can’t define that, you’re going to struggle.” Cord cutting hasn’t led to a meaningful increase in over-the-air viewing, said Sappington, though he’s curious to see what ATSC 3.0 does for broadcast TV. “That’s going to be a slow roll because people have to have devices, ability to access and then have to learn how to access,” he said. The new standard does allow for ways for “broadcast to grow,” he said.
Insight TV, billed as the first over-the-air 4K HDR broadcast channel in the U.S., launches Thursday in Boise on Evoca, the Edge Networks ATSC 3.0 platform (see 2004030006), said the startup. Insight TV, available 24/7 on the Evoca platform, will feature “original, adventure-focused programming and incredible storytelling,” said the company. “We built Evoca for the more than 50 million U.S. households in mid-sized markets like Boise -- where TV choices are limited and expensive,” said Evoca CEO Todd Achilles.
Don't require stations moving to ATSC 3.0 to HD simulcast or take up proposals from public interest groups to subsidize consumer compatible equipment purchases from broadcasters' ancillary service fees, said NAB in a call Thursday with FCC Media Bureau Chief Michelle Carey. “Rules regarding derogation of service have not proven controversial or unworkable in any way, and there is no compelling reason for the Commission to adjust those,” said a filing posted Tuesday in docket 20-145. Don’t “inject” retransmission consent matters here, NAB asked. “There is simply no reason for the Commission to consider, let alone adopt, regulations to prevent a harm that has not yet materialized associated with services that are not yet being offered.”
E.W. Scripps' plans to divest 23 Ion stations as part of its $2.65 billion purchase of the broadcaster (see 2009240006) likely will obviate FCC and DOJ regulatory concerns, deal watchers told us. It isn't expected to get the public and political outcry faced by Sinclair's aborted Tribune purchase. The Ion purchase from private equity firm Black Diamond is expected to close in Q1, Scripps announced Thursday.
Broadcasters will have “a lot" of new ATSC 3.0 deployments over the next five years, NAB Chief Technology Officer Sam Matheny told CTA’s virtual Technology and Standards Forum Tuesday. “You’re going to see a lot of stations that are taking advantage of the benefits of NextGenTV as it relates to better picture, better sound.” Sports broadcasting contracts will be up for renewal, and with that will come “increased pressure to start doing stuff in 4K,” he said. NextGenTV is now a “reality” in the U.S., said Matheny. COVID-19, "unfortunately," is “another reality,” he said. Broadcasters haven’t put NextGenTV “on the back burner” during the health crisis, he said. “Their commitment hasn’t wavered,” though the pandemic “has slowed the rollout,” said Matheny. Nine U.S. markets are live with 3.0, serving about 10% of TV households, he said. Stations in eight more markets have filed 3.0 license applications “with intentions to go on the air in the near future,” he said. “Things are changing rapidly,” though industry likely will fall 50% short of its 2019 NAB Show goal of launching in 60 markets by the end of 2020, he said. The CES 2020 “commitment” of LG, Samsung and Sony to debut up to 20 NextGenTV models collectively this year was “probably exceeded,” despite “quite a few challenges around getting products launched and shipped” during the pandemic, said Brian Markwalter, CTA senior vice president-technology and standards. Models run the gamut from sets priced below $1,000 to the most expensive 8K TVs, available both in OLED and "full-array" LCD, he said. CTA and NAB are “in the process now” of releasing the “next big revision” in the NextGenTV “test suite” for 2021-model TVs, he said. The suite involves 135 tests and more than 150 “unique assertions,” he said. TVs are required to pass to qualify for the NextGenTV logo, he said.
ATSC 3.0 rollout is “going OK, despite the fact that we can’t have shows" in person, ATSC President Madeleine Noland told us Thursday. “In this little period of time, I think it’s slowing down the deployment because we can’t get bodies in stations. At the same time, broadcasters and TV manufacturers are taking advantage of this” standard. “People can access all this information on demand" from virtual events, she noted. Stations are “taking this opportunity to get on the air” with 3.0 and “get the basic TV signal up there,” Noland said. Though brick-and-mortar retail curtailments are impeding the industry’s ability to demonstrate compatible sets for consumers at the point of sale, “the most important time frame for that kind of activity is going to be when there are more services on the air in more markets,” said Noland. It gives broadcasters time to hone their unified messaging, she said. “There’s an opportunity here to really, really get this right, so that when we are back at retail, we’ve got a great story to tell." She said NAB postponing next year's annual show six months to October 2021 (see 2009090049) was the right move. “The chance that it could have been an excellent show in April, at least by my research and evidence, appeared to be on the low side. Who knows what the future may bring, but I don’t think they could have picked a better date if they want to hold a show in 2021, as they obviously do. We all do.” NAB didn't confer with Noland, but she's sure the association consulted with ATSC members. Canceling the April 2020 show a month out involved “so much fluidity and nobody really knew what was going to happen,” she said. That spotlighted “the level of planning that has to happen in advance,” she said.
Calls to use ancillary service fees generated by ATSC 3.0 datacasting to fund consumer purchases of compatible equipment are a “red-herring,” said One Media in replies in docket 20-145 for Monday’s midnight deadline for responses to a June NPRM (see 2008180060). Statute requires the fees be deposited into the DTV Transition and Public Safety Fund, One Media said. Instead, the FCC would be “well-within its authority” to delay imposing fees on 3.0 datacasting for five years, said the company. NAB called the idea from Public Knowledge and the Open Technology Institute “legally questionable.” NAB urged the FCC “to move expeditiously to conclude this proceeding without adding regulatory hurdles for broadcasters.” Don’t nullify broadcaster obligations to pay such fees, said PK and OTI. “Revisit its ancillary and supplementary services rules as applied to Broadcast Internet services to ensure its fees and other regulations provide regulatory parity and reflect broadcasters’ evolving business ambitions,” asked CTIA. The public interest groups and NCTA again said the FCC should upgrade requirements for broadcasters to mandate an HD stream. “In considering whether the provision of such services unlawfully derogates broadcast television services, the Commission should be guided by the current state of technology and consumer expectations,” the cable association said. That the agency should “mechanically define ‘advanced’ with reference to a certain pixel count specified in a 1996 technical standard is obvious folly,” said ATSC 3.0 consortium BitPath. The FCC should “take measures that add protections for LPTV stations during the nation’s progression toward the offering of robust Next Gen TV services,” said the National Religious Broadcasters.
Startup Edge Networks will soft-launch its Evoca-branded ATSC 3.0-based content service Monday in Boise through an “early access” program for the first 200 subscribers who sign up at $20 a month through year-end. The offer includes a Scout-branded receiver and indoor TV antenna, since much of Evoca’s content is broadcast locally from one of two low-power 3.0 stations in Boise being leased from Cocola Broadcasting (see 2003100036 or 2003100042). The service officially starts Sept. 1 at the standard subscription price of $49 a month, offering “60+ channels with more to come.”