Howard University's WHUT (PBS) will be ATSC 3.0 host for local ABC, CBS, Fox and NBC affiliates when NextGenTV signals go live in Washington starting late summer, said Pearl TV, which is managing the “broadcast collaborative” announced Wednesday. Washington is the ninth largest U.S. TV market “and posed a unique opportunity for commercial and public broadcasting to band together,” said Pearl. NextGenTV set suppliers LG, Samsung and Sony are among nearly two dozen “supporting organizations.”
ATSC 3.0's single frequency network capability can help stations “greatly enhance robust reception” of broadcast TV signals, reported the Pearl TV-led Phoenix Model Market project Tuesday. “Technical coordination” between two transmitters situated miles apart in metropolitan Phoenix was shown in tests “to dramatically enhance what a consumer would be expected to receive,” said Pearl Chief Technical Officer Dave Folsom. Transmission antenna patterns from the two locations were designed intentionally to “overlap each other,” he said. “The improvement in signal level and service margin translates into a marked improvement in the additive signal's signal-to-noise component. That means we can either improve reception or increase carriage bandwidth for more data.”
About 1 million ATSC 3.0 TVs were sold to date, with 3 million-4 million expected to be installed in homes by year-end, said Pearl TV Managing Director Anne Schelle in an interview Monday. “This really is the year of awareness.” Six new U.S. metropolitan 3.0 markets will come on air this summer: Charlotte, Atlanta, Sacramento, Washington, D.C., Orlando and Baltimore, she said.
Media Bureau approval of a channel 6 TV station’s request for special temporary authority for what some deem Franken FMs could signal to similar stations that the FCC will let them stay on air in analog audio if they follow an ATSC 3.0-based template. The requirement all low-power TVs cease analog broadcasts by July 13 was considered a threat to the stations that are primarily on audio receivable by FM radios (see 2104300063). Wiley's Ari Meltzer, who represents STA applicant Venture Technologies, said in an interview Thursday’s STA gives at least a temporary nod to a solution.
ATSC will return its Next Gen Broadcast Conference and annual member meeting to an in-person event Aug. 25-26 at the Reagan Building in Washington, blogged President Madeleine Noland Tuesday. “We’ll be moving to a different room in the vast complex and will also plan to livestream the event.” Doing the conference as a physical event with a virtual component cleared a big hurdle when Washington Mayor Muriel Bowser's (D) May 17 order lifted COVID-19 capacity restrictions on large business gatherings (see 2105240054).
The FCC Media Bureau's seeking new comments on 2018's quadrennial review “is a positive step toward ensuring that the pillars of diversity, localism and competition are fully considered in determining what future media ownership regulation should look like,” tweeted Commissioner Geoffrey Starks. The original QR comment period ended in May 2019. “Given the passage of time since the prior comment period ended ... [and] the Supreme Court’s recent decision, we now seek further comment to update the record,” said Friday’s public notice, referring to SCOTUS' reversal of Prometheus IV (see 2104010067). The agency seeks comment on any materials filed in docket 18-349 since the comment period ended, on how the media market has changed since then, and on effects of COVID-19 and the rise in online video and spread of ATSC 3.0. The PN mentioned evidence that the pandemic didn’t affect retransmission consent revenue, asked about increasing use of online news sources, and questioned whether the FCC should account for multicast streams and satellite stations in the local TV rule. “Have recent industry developments altered the incentives or behavior of any market participants in ways that are relevant to this proceeding?” the PN asked. Comments are due 30 days after publication. “It may well be sometime in the Fall before the comment cycle for the updated comments runs its course,” broadcast lawyer David Oxenford blogged Monday. “Don’t look for any FCC action until 2022, presumably after a permanent Chair of the FCC is appointed and the vacant FCC seat is filled.”
ATSC 3.0 consortium BitPath and Sinclair-affiliated One Media and Cast.Era demoed possible use of 3.0 to enhance GPS accuracy, BitPath said. Called “enhanced GPS,” this allows positional accuracy within centimeters, BitPath said. “Using the high-power data transmission capacity of terrestrial broadcast stations, the reliability of eGPS positioning can be broadcast to an unlimited number of vehicles inside of the range of a licensed broadcast television station.” The technology allows “near real-time broadcasting of live images” that could provide additional information to first responders and enhance newsgathering, it said.
FCC inaction on an NAB petition for clarification of ATSC 3.0 rules is making the transition to the new standard more difficult, broadcasters said. The petition was filed in November and has been a focus of NAB lobbying in recent months and was again Friday (see 2011100067).
ATSC paused its initiative with Indian authorities to help boost deployment there of ATSC 3.0 broadcast services to mobile devices (see 2103290016) at the outbreak of that country’s COVID-19 crisis, President Madeleine Noland told us. “When it’s safe to do so, we’ll pick up where we left off,” she said. The situation on the ground in India is “heartbreaking,” said Noland Monday. “All we can do is patiently stand aside, recognizing that other things are much, much, much more important in that country right now than this project. We’re looking forward to the day when things are better and different.” The project’s “apparatus” is firmly “in place, ready to be fired up again when it becomes feasible and appropriate” to do so, she said. ATSC’s NAB Show 2021 “main” messaging in October (see report, May 25 issue) will be that NextGenTV “has reached critical mass in terms of commercial deployment,” said Noland. “This thing is for real.” She sees 3.0 “as a platform,” and “it’s going to evolve as the marketplace evolves.” Standards organizations like ATSC need to “stay ahead of the curve, and that’s what we’re doing,” she said.
Emergency alerting officials and broadcasters see more information-rich alerts and increased geotargeting as the biggest needs for improving alerting, looking to ATSC 3.0 as a solution, said speakers at the Advance Warning and Response Network’s virtual summit Tuesday. More authorities are including links and additional information in their alerts, and that’s information that can’t be “effectively delivered” using the current emergency alert system, said Wade Witmer, deputy director of the Federal Emergency Management Association's Integrated Public Alert Warning System. Last year, there was an almost 200% increase in use of wireless emergency alerts compared with 2019, and a 135% increase in EAS use, Witmer said.