In office of FCC Commissioner Nathan Simington and effective Oct. 11, Marco Peraza, ex-law clerk to 7th U.S. Circuit Court of Appeals Judge Michael Brennan, joins as wireline adviser, replacing Carolyn Roddy, departing for International Bureau; wireless adviser Erin Boone adds title of chief of staff, a role Roddy has held; she tells us that at IB, she becomes special adviser/special counsel ... California Privacy Protection Agency picks Ashkan Soltani as executive director; he's distinguished fellow, Georgetown University Law School's Institute for Technology Law and Policy and the Center on Privacy and Technology.
NAB's November FCC petition for clarification of ATSC 3.0 multicast rules is seen as making slow progress (see 2105280035), broadcast industry officials told us. A workaround developed by broadcasters and the Media Bureau requires some 3.0 stations to request special temporary authority every six months, and the bureau has granted 34 STA requests, said Media Bureau Legal Adviser Evan Morris on an FCBA webinar Tuesday.
Big TV groups remain interested in buying other ones, but opportunities are rare and purchases of individual stations in full-power TV and radio are at a crawl, said analysts, broadcasters and brokers in recent interviews. “All the low-hanging fruit has been picked,” said S&P Global analyst Volker Moerbitz. With the industry consolidated and ownership rules unlikely to loosen, that likely won’t change soon, said BIA Advisory Services Chief Economist Mark Fratrik: “It’s a natural evolution.”
The FCC “missed” by not defining streaming services as MVPDs and should correct that, said Hearst TV President Jordan Wertlieb at TV2025 on a virtual panel Thursday with Fox TV Stations CEO Jack Abernethy and Gray Television President Pat LaPlatney. “If we want to be intellectually honest, anyone distributing our signal is an MVPD,” Wertlieb said. The executives discussed their own streaming offerings but said broadcasting still delivers a larger audience than the alternatives. The “biggest indication” of broadcasting’s primacy is the NFL’s commitment to be on Fox into the 2030s, said Abernethy. Skyrocketing political advertising dollars demonstrate the same thing, he said. ATSC 3.0 will eventually allow stations to take full advantage of digital ads, Wertlieb said. Targetable ads will allow broadcasters to charge more, LaPlatney said. Abernethy and Wertlieb believe the most successful streaming operations will be those that focus on a niche, such as Fox’s upcoming weather channel. Hearst’s offering focuses on hyperlocal content for each station’s specific city, Wertlieb said. E.W. Scripps announced a foray into exports Thursday (see 2109230077). Asked about the future of retrans and declining cable subscribership, Wertlieb said the definition of retrans needs to be broadened, and LaPlatney said current rates don’t accurately reflect the audience broadcasters deliver. There might be ways stations could work with MVPDs to address or slow their subscribership declines, said Abernethy. “I do see those two ecosystems working together down the road,” said Wertlieb, saying broadcasters are working closely with MVPDs on ATSC 3.0. The execs expect auto ads to rebound sometime in 2022. Gambling ads are on rising but depend on jurisdiction, said Wertlieb. Betting is “a great category” for stations because it can’t be nationally advertised, Abernethy said.
Measuring TV viewers is expected to get more competitive following Nielsen’s accreditation troubles, and advertising targeting is considered the best way to monetize ATSC 3.0, said panelists at the virtual TV2025 Conference Wednesday. “I could see a time in the future where we start to rethink the value of third-party measurement,” said Publicis Media Senior Vice President-Global Research, Data Sciences Eric Cavanaugh.
The 2021 NAB Show is shifting to a virtual event, and won't convene in-person at the Las Vegas Convention Center Oct. 9-13, the association announced Wednesday. The 2022 NAB Show, set for April 23-27, is still planned to be in-person, NAB said. See our earlier news bulletin here.
The FCC lacks authority to require audio description of content on the internet and broadcasters need the eight- and 12-hour grace periods allowed to caption video clips delivered via IP, said representatives of the top four networks, NAB and Meredith on a call Wednesday with staff from the Consumer and Governmental Affairs and Media bureaus. “Uploading IP-captioned clips is more than a simple copy-and-paste exercise, and involves work-flow processes that can sometimes present challenges,” per a filing posted in docket 21-140 Friday. “Technical challenges” remain for carrying audio description on secondary audio feeds, but those could be addressed by ATSC 3.0, the filing said. “That remains uncertain at the moment.”
Pearl TV stations have “started to look" at doing over-the-air ATSC 3.0 transmissions in 4K, Managing Director Anne Schelle told the ATSC NextGen Broadcast Conference Thursday. “We had an almost opportunity -- I can’t really talk about it -- where a network was looking at it, but for rights issues and others, we didn’t do it,” she said. She foresees stations in 2022 will begin doing events-based broadcasts in 4K for live sports, she said. “Some of the stations are talking about production in 4K” for some of the “shoulder content they’re producing around sports,” she said.
There’s an "imbalance” in the FCC’s handling of annual regulatory fees, said FCC Commissioner Brendan Carr during an in-person Q&A at Thursday’s 2021 NextGen Broadcast Conference. Also at the conference, FCC and broadcast industry officials discussed use cases for 3.0 and emergency alerting. “We need to take a much stronger position when it comes to accountability” for “big tech” on benefiting from FCC activities, Carr said.
The Patent and Trademark Office accepted CTA’s statement of use on the NextGenTV logo as a certification mark for ATSC 3.0-compliant TVs, clearing its final hurdle toward a trademark registration certificate, said an agency notice Tuesday. The certificate “will issue in due course barring any extraordinary circumstances,” said PTO. CTA’s July 1 statement of use said the logo was first deployed commercially “at least as early” as March 2020 (see 2107260021).