Radio Broadcasters Want Zoned Broadcast Coverage
The FCC should let radio stations deploy FM booster technology analogous to TV single frequency networks that would allow for more targeted broadcasts, said a host of radio stations in comments posted in RM-11854 through Wednesday. Called zoned broadcast coverage,…
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the technology would allow “hyper-localized content” such as geotargeted weather reports and emergency messaging, said GeoBroadcast's March petition for rulemaking. Emmis Communications and smaller broadcasters support the FCC's kicking off a rulemaking on the technology. “The proposal would bring numerous benefits to consumers, local communities and radio broadcasters,” said Ashley Communications, Hubcast, Southwest Media and others in nearly identical comments. The agency would need to make “a small change” in the rules around signal boosters to enable the technology, Emmis said. Rec Networks is supportive but concerned it could cause a “booster boom.”