Chatbots’ inability to express emotion, attitude or opinion, especially if they can’t solve a consumer’s problem, leads to user frustration and cessation of use, said Strategy Analytics Monday. Research shows a customer’s emotions have significant influence on their satisfaction with a service chatbot, said analyst Diane O’Neill. Despite some success in development of empathetic chatbots, human-level intelligence “is still not fully understood,” said analyst Kevin Nolan. Further advances are needed for chatbots to diversify into critical health-related services such as mental support systems.

Waivers for incumbent C-band earth station operators to add existing collocated antennas for interference protection were addressed individually in an FCC International Bureau order Friday, with some granted and some denied. The order resolved reconsideration petitions and waiver requests filed regarding the incumbent earth station list released in August. Close to 70 waivers were granted, including those sought by Disney, Vyve Broadband and Morgan Murphy Media. Multiple were denied. Denials included an NAB/NCTA reconsideration petition asking approval for registration of additional antennas involving collocations.

Theatrical and content production delays from COVID-19 prompted S&P Global to downgrade MGM to B from B+, said the ratings service Thursday. MGM’s twice-delayed James Bond feature film No Time to Die, now scheduled for April release, typifies similar delays expected “for some of its theatrical and television content due to the negative impacts from COVID-19,” said S&P. “While we expect that the decision to further delay James Bond may provide MGM with an opportunity for a more favorable theatrical release in early 2021, when social distancing restrictions from the pandemic are presumed to have eased," there's still "substantial risk" of further delays if infection rates remain high. MGM didn’t respond to questions.

Quibi, the short-form video service founded by Jeffrey Katzenberg in 2018 and headed by former HP CEO Meg Whitman, was a “bad idea -- that inexplicably -- managed to raise $1.75 billion” in funding, Brightcove analyst Jim O’Neill emailed Thursday, reacting to the service's shutdown after only six months. In a joint letter to employees, investors and partners Wednesday, Katzenberg and Whitman said they're “winding down the business” and seeking buyers for Quibi’s content and technology assets. They said the goal of Quibi, originally called NewTV, was to create a new category of content -- short-form entertainment for mobile devices -- but circumstances weren’t right for Quibi to succeed “as a standalone company.” They cited two possible reasons: “because the idea itself wasn’t strong enough to justify a standalone streaming service or because of our timing” during a pandemic. But, they said: “Other businesses have faced these unprecedented challenges and have found their way through it. We were not able to do so.” Though Quibi was a good outlet for experimenting with content creation, O’Neill said management “totally misread the market,” ignoring data about how consumers view content and jumping into the space “without adequate research.” In a January prediction, O’Neill wondered how the service would justify the subscription price and questioned how it would engage consumers long term. Quibi management falsely assumed because “Gen Edge and Millennial viewers consume a lot of YouTube content that they’d do the same” with what the service considered premium content, “assuming users want short-form content,” O’Neill said Thursday. Millennials are actually the most avid moviegoers, said the analyst. “They want to binge,” he said, “and they don’t always go to their phones to watch.” Amid a crowded video streaming market, O’Neill downplayed competition for eyeballs as the reason for Quibi’s demise. Parks Associates analyst Steve Nason wasn’t shocked Quibi closed shop but was surprised it happened after only six months. He cited contributing factors including “outsized expectations” and a patent infringement lawsuit brought by Eko. As recently as this week, Quibi had mixed messages, Nason said. It announced Monday it planned to take the service to connected TVs to widen its base: “That should have been done at launch,” said the analyst. “It was very shortsighted.” The Quibi failure stands out from other services that were doomed because their content didn’t connect with users. That wasn’t the case with Quibi, which nabbed 10 Emmy nominations. “Content wasn’t the issue,” Nason said.

Netflix “came pretty close” to its Q3 forecast of 2.5 million net paid additions (see 2010200056) “to land within 300,000 members on a member base of roughly 195 million,” said Chief Financial Officer Spencer Neumann Tuesday evening. “It's super difficult to forecast with perfect precision given all the unknowns,” he said. “Retention trends in our business are healthy.” The company is forecasting slower first-half 2021 growth due to the tough comparisons, said Neumann. “We grew by 26 million members in the first two quarters of 2020. That's more than twice the level of growth we had in 2019.” Since the COVID-19 shutdowns, Netflix has completed work on more than 50 productions, “and we expect another 150 before the year is over," said co-CEO Ted Sarandos. “All that ramp-up puts us back to nearly fully operational in most parts of the world.” Consumers’ desire to watch films at home has been growing during lockdowns, “and we've been satisfying it,” he said. “I think at some point theaters are going to reopen and people are going to go back out to the theaters. I hope so.” People crave “the social interaction to go out and see a film with an audience,” he said. “I don't doubt that is going to come back in some capacities.” Theaters just reopened in Japan at 100% capacity, and people are "looking at the impact of that around the world," he said. The stock closed down 6.9% Wednesday at $489.05.

Lenbrook’s BluOS multiroom music platform is a launch partner for Tidal Connect, said the audio company. Following Tuesday's software update, BluOS-enabled products from NAD Electronics, Bluesound, Dali and Monitor Audio can access Tidal’s casting technology, which lets users stream music directly to connected devices in lossless audio quality. BluOS customers who are subscribers to Tidal’s HiFi tier are able to use the Tidal app as a controller.

MLB teamed with T-Mobile on a 5G-enabled event for a “bird’s-eye view," they said Monday. T-Mobile wireless 5G BatterCams mounted on players and coaches' caps will let customers feel what it’s like to be in the batter’s box, they said. An immersive view will be provided by 360-degree 5G cameras. The livestream will air before Tuesday's Game 1 of the World Series. The livestream will air before game one of the World Series on MLB.TV, MLB.com, Twitch, @MLB on Twitter, the Official MLB Facebook page, MLB VR on Oculus and T-Mobile’s Beyond the Bases page, they said.

Nielsen will start measuring YouTube viewership to help media buyers and sellers “better understand and verify audiences,” said the service Thursday. The initial phase will be enabled in the first half of 2021, beginning with YouTube TV and extending to the YouTube app on connected TVs in the U.S. shortly thereafter, it said. “TV is becoming more digital.” With more than three-quarters of U.S. homes owning at least one connected device and streaming accounting for 25% of total TV usage, the ratings tracker said “it's more important than ever to account for audiences across all platforms.”

SiriusXM is a standard feature in all BMW models sold in the U.S. beginning in model year 2021, said SiriusXM Wednesday. This extends the companies’ relationship through 2026 and also includes all Rolls-Royce models and BMW motorcycles. SiriusXM will be standard in Mini vehicles starting with 2022 models. BMW owners will receive a 12-month subscription to SiriusXM's All Access package with purchase or lease of a new vehicle.

Six TV makers with a majority share of the North American market joined in a “breakthrough agreement” with CTA, the Natural Resources Defense Council and the American Council for an Energy-Efficient Economy to develop and promote an “updated test method” for measuring TV energy use, they said Wednesday. They also agreed to work toward establishing “voluntary energy commitments” for new TVs sold in the U.S. and Canada, based on lab testing of a cross section of TVs using the new method. Voluntary programs can “adapt more quickly and flexibly than traditional regulation to accommodate rapid changes in technology and consumer demands," said CTA, NRDC, ACEEE and “manufacturer signatories” Funai, Hisense, LG, Samsung, TCL and Vizio. They agreed to develop a new test method “that better enables accurate, consistent evaluation of automatic brightness control, motion detection dimming, screen-average luminance and standby power of internet-connected TVs.” The agreement is "a promising step toward modernizing the approach to TV energy efficiency,” said Doug Johnson, CTA vice president-technology policy, in a statement. "By working together, we hope to develop an updated test method that better reflects the actual amount of electricity used by new televisions and find ways to bring down their national energy consumption,” said Noah Horowitz, NRDC senior scientist. How to measure TV energy use by up-to-date standards became a hotbed of contention three years ago when EPA announced it would deny Energy Star Version 8.0 certification to TVs found not to be comparably energy efficient when tested “with content that reflects a variety of typical viewing experiences” see 1709250043).