ATSC 'Encouraged' by FCC's 3.0 Proposal
Broadcast standards association ATSC is “encouraged” by the FCC’s draft ATSC 3.0 NPRM, President Madeleine Noland said in an emailed statement Wednesday. “While we’re going through the many questions raised by the FCC in its draft document, ATSC believes it's…
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good that conversations are underway and that the next phase of the transition is about to begin.” Moving to 3.0 will “allow broadcasters to enhance their ties to local viewers, with the capability to enhance emergency messages” and “improve accessibility for viewers.” The group doesn’t “advocate for specific positions” on what should happen with the transition, she added.