ATSC 3.0 Opponents Tell Trusty's Office That Mandate Is 'Counterproductive'
Opponents of NAB’s petition for a mandatory transition to ATSC 3.0 pressed their case with aides to FCC Commissioner Olivia Trusty in a meeting last week, according to an ex parte filing Monday. The Consumer Technology Association, Public Knowledge, cable…
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trade groups and the LPTV Broadcasters Association said the FCC shouldn’t require a nationwide shift to ATSC 3.0. “If broadcasters are concerned about market demand for ATSC 3.0 tuners, they need to do their part in consumer education and promotion rather than seeking a technology mandate,” said the filing. “Stakeholders representing all aspects of the television ecosystem do not support NAB’s proposal. This Administration has prioritized regulatory reduction, and it would be counterproductive to adopt new mandates that decrease flexibility and increase costs.”