Pearl TV Pushes for Prompt ATSC 3.0 NPRM
The FCC should “promptly” release an NPRM indicating its preliminary conclusions about an ATSC 3.0 transition date, said Pearl TV Executive Director Anne Schelle during a meeting last week with an aide to Commissioner Olivia Trusty. “Each quarter that passes…
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without a definitive signal and an NPRM” from the FCC “increases the risk of extending the timeline” for the transition “by another year, as development and manufacturing processes are tied to seasonal and retail schedules,” said a presentation included with the ex parte filing in docket 16-142. Without an NPRM pointing to a date, “manufacturers are likely to adopt a wait-and-see approach,” Pearl TV said, adding that TVs have an 18-month development cycle. “All parts of the ecosystem -- from [consumer electronics] manufacturers to developers of converter boxes to retailers and smaller market broadcasters -- need the certainty of a set transition date and volume of devices to focus attention on the last stage of the transition to ATSC 3.0,” the filing said.