Gray, Sinclair, Nexstar and Scripps Form ATSC 3.0 Datacasting Joint Venture

news release Tuesday. It was launched ahead of the Consumer Electronics Show in Las Vegas, the release said. Financial details of the joint venture weren’t disclosed. Combining four of the country’s largest broadcasters, the new entity “creates a spectrum footprint that no individual broadcaster could achieve on its own,” and allows “nationwide coverage for data delivery to billions of potential devices,” the release said. Nexstar and Sinclair also own Bitpath, another ATSC 3.0 joint venture focused on datacasting, founded in 2018. “Our vision is to be at the forefront of the wireless revolution, harnessing the power of ATSC 3.0 to establish a nationwide broadcast data network,” said BitPath’s website. "BitPath’s efforts will be integrated into this new JV—the formation of the JV joins together all the efforts of these four broadcasters to build and utilize this nationwide network ATSC 3.0 network," said a Nexstar spokesperson. Edgebeam will represent an increased effort and focus on datacasting, a broadcast executive told us. EdgeBeam “will be able to deliver data across the country to any civilian or military device with an ATSC 3.0 receiver, such as cars and trucks, drones, marine vessels, phones, tablets, and television sets,” the release said. Potential applications for data delivery include connected cars, content delivery, and high-accuracy enhanced GPS, businesses where the companies have existing efforts. Sinclair announced a deal to deliver 4K video content at the 2024 NAB Show (see 2404150031), while BitPath offers a precision GPS service called Navpath. Nexstar and Scripps have also long been working on experimental efforts using datacasting to update connected cars. “EdgeBeam Wireless will have benefits for the entire wireless ecosystem, helping to relieve congestion while also offering competitive pricing for wide area data distribution,” said Sinclair CEO Chris Ripley.