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Though ATSC 3.0 Isn't What Was Anticipated Pre-Pandemic, LG Pleased

LG Electronics is “very pleased” with its NextGenTV launch, said John Taylor, senior vice president-communications and public affairs. “It was not what we anticipated a year ago at CES 2020, but kudos to the broadcasters for keeping the foot on…

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the accelerator” to roll out 3.0 services to 20 markets in 2020, despite the pandemic, he told a Pearl TV NextGenTV media briefing virtually Thursday. LG plans a broad assortment of 3.0 TVs for 2021 in screen sizes from 55 to 88 inches, he said. “We expect more from the industry, too. We know we’re not going to build this market alone.” LG expects “many more models from more manufacturers as the stars align in 2021 with the majority of Americans being able to receive the NextGenTV.” BitRouter is entering the market with its ZapperBox set-top (see 2101070063).