New ATSC 3.0 Service Draws Cord Cutters; Another Launches Amid COVID-19
Edge Networks is drawing cord cutters, CEO Todd Achilles told the NAB Show New York virtual event Tuesday. “They’re tired of paying over 100 bucks for a pay-TV bundle, and they want reliable service, which a lot of the streaming…
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services don’t provide because of the unmanaged internet into their homes." The startup is having strong demand in its first market for its Evoca-branded ATSC 3.0-based content service Sept. 1 in Boise (see 2008210021), the corporate chief said. BitPath, “despite the pandemic,” this year launched seven 3.0 markets, with nine more coming, including Mobile-Pensacola going live Wednesday, said President John Hane. The “big one for this year” will be Seattle in December, with “very wide participation,” he said.