‘Ingredients’ Prevalent at CES for 2020 ATSC 3.0 Launch, Says CTA’s Markwalter
Though ATSC 3.0 TVs for the U.S. market weren't featured at CES, the “ingredients” for a 3.0 launch in 2020 “were prominent in private demonstrations and press coverage,” wrote Brian Markwalter, CTA senior vice president-research and standards, in Wednesday's ATSC’s…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
newsletter, The Standard. Examples he cited included Sony’s demonstration, “with a focus on ATSC 3.0,” of a TV remote-friendly “application-authoring environment that allows broadcasters to share a common user interface while integrating individually customized digital services from broadcast and broadband,” said Markwalter. The demo showed “integration of captured RF sources and encapsulated data” from digital over-the-top services, “illustrating how customization for individual broadcasters is possible with a common user interface and application-development framework,” he said. The system supports use of all application programming interfaces prescribed in A/344, said Markwalter. That's the 3.0 specification document that describes a receiver’s interactive content functionalities.