Ryvicker Calls ATSC 3.0 ‘Blank Sell’ on Investor Spreadsheets
Though anticipated deployment of ATSC 3.0 on a national scale was the talk of NAB Show New York (see 1810170047), the standard is “not part of the conversation” among investors, said an analyst there Thursday. “I’m talking to people who…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
live and die by their spreadsheets,” and 3.0 now is a “blank sell,” said Marci Ryvicker, Wolfe Research's new managing director (see 1810120003) and self-described “mouthpiece for Wall Street.” Investors she works with typically “plug numbers” into their spreadsheets, “and out pops a value,” said the former Wells Fargo managing director. “Right now, what we’re putting in for ATSC 3.0 is nothing.” She knows "there’s going to be a value. I have no idea what that value is, so we’re sort of waiting.” Many on Wall Street will be “waiting to see how the TV industry is transformed” as the result of 3.0, said Ryvicker. “There’s a lot of hope that this is going to transform an industry” that many there think “is dying,” she said. “There’s a lot of life that can be breathed into the industry.” Ryvicker’s big 3.0 worry is that “by the time this is out, and we’re using it, have we moved on to some other technology?" She also thinks 3.0 technology “could be awesome, but if the content isn’t there, it doesn’t matter.”