Sony Bows 8K Camera for Generating 8K, 4K, HD Signal Outputs Simultaneously
Sony Friday lifted the wraps off its first 8K broadcast camera to include three 8K sensors. It developed the UHC-8300 with “customer input provided by NHK,” which is planning the launch of 8K commercial broadcast services in 2018 as a…
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prelude to 8K Super Hi-Vision coverage of the Tokyo Olympics in July 2020, Richard Scott, head of media solutions at Sony Professional Europe, told a news conference webcast live from Sony’s IBC booth in Amsterdam. “We expect this camera to be used not only for 8K production, but also for 4K production.” The Sony DADC New Media Solutions business, which offers digital supply chain services and physical disc replication, is being put under the wing of the Sony Professional Solutions Group, said Adam Fry, vice president-Sony Professional Europe. The move is in keeping with Sony Professional’s strategy to convert itself from a company known exclusively as a broadcast hardware products supplier to “one offering an equal balance of hardware and services within just a few years,” Fry said: It "will accelerate Sony to being a true services company.”