UHD Alliance New President Eyes Expanding Broadcast, Content Ties
The UHD Alliance will have more ubiquitous market presence and “expanded vision” under its new chairman, Warner Bros. Vice President-Technology Michael Zink, and new president, Mike Fidler, a former Sony and Pioneer executive, Fidler told us. The “original focus” of…
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the alliance, formed at CES two years ago, was developing specifications, “and that’s still going to be a core part of the direction,” said Fidler. Members “also understood there was a need in the marketplace for greater education around the entire UHD category,” he said. “It’s very important for consumer education to be at a broader level of support coming out of the alliance.” Outgoing alliance President Hanno Basse, Fox Films chief technology officer, conceded at the NAB Show that he wished the Ultra HD Premium logo had wider market presence (see 1704240064). The alliance wants to boost membership to include the “traditional audio companies” and wants more participation from content companies, he said. The alliance also wants to expand its outreach to “the broadcast community, and how that evolves into an effective way to deliver a premium experience,” he said.