Dolby CEO Sees 'Gradual' AC-4 Rollout Amid ATSC 3.0
Dolby CEO Kevin Yeaman said the company is in a “good position” with ATSC 3.0 and Digital Video Broadcasting specifications, on the company's AC-4 compression. He sees AC-4 being “broadly adopted” across a broad range of devices, with a "gradual…
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rollout." AC-4 won’t be a “major factor in the foreseeable future,” Yeaman said, but he noted early adoption among TV makers and broadcast trials. Ultimately, the industry will migrate to AC-4 from AC-3 because of “higher efficiency” and other value propositions, he said. Meantime, Dolby Vision Blu-ray titles from Lionsgate, Universal and Sony have begun shipping, and Disney made its first Vision-Atmos title Guardians of the Galaxy 2 available for streaming, the CEO said on a fiscal Q3 webcast after regular U.S. markets closed Tuesday.