Broadcasters, MMTC Want New EEO Rules

continue to promote jobs through outdated mediums such as classified ads is an unnecessary burden, and one which should be revisited in the digital age,” said Sinclair. “Punishing broadcasters for focusing their recruitment efforts online in lieu of less popular methods is counter-productive.” So many sources for job postings have moved online that it’s now difficult to comply with rules that require job postings be widely disseminated outside the Internet, Nexstar said. “Newspaper employment ads often produce no responses and are far more costly than available internet sources,” said the University of Northwestern-St. Paul. The current rule perpetuates a “false dichotomy” between online-only sources and the online presence of brick and mortar businesses, Raycom and Meredith said. The Multicultural Media, Internet & Telecom Council agreed that the rules should be updated but added some caveats. The FCC needs to make sure the job notices are widely available and don’t use too much insider jargon, said MMTC. ”The online postings must use common natural search terms like ‘broadcast jobs’, so they will not be hidden in the all-too-common online ‘echo chambers’ that now separate us from one another online.” The agency also should take steps to make sure job postings stay open for a sufficient amount of time, and continue to encourage broadcaster relationships with “resources that are likely to include diverse candidates,” said the group.