Pai Could Find Frequent Use of Social Media Useful as Chairman, Social Media Expert Says
FCC Commissioner Ajit Pai’s frequent use of Twitter (see 1612280041) gives him a strong channel for communication if he becomes chairman, said James Toscano, a social media expert at Dots Matter. "Pai's current social media habits contribute to him being…
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a 'high influencer' on the medium,” Toscano emailed. “Becoming chair will only enhance his stature there.” As leaders grow in responsibility, they should also develop a deeper sense of responsibility for their social media use and the policy ramifications of what they say, Toscano said. But as President-elect Donald Trump has shown, “a leader's authenticity on Twitter attracts followers, and speed of message delivery via Twitter allows leaders to interrupt -- and even own -- the news cycle,” Toscano said. “This poses major advantages in harnessing public influence for leaders, like Pai, who are willing to be a bit more spontaneous."