Meredith Corp, PMCM TV Spar Over Channel 3.10 Assignment
Meredith Corp. asked the FCC to direct PMCM TV to stop using Virtual Channel 3.10 for broadcast operations of WJLP-TV Middletown Township, New Jersey. WJLP’s unilateral arrogation of that channel openly defies the Media Bureau’s order assigning Virtual Channel 33…
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to WJLP, Meredith Corp. said in a letter posted in docket 14-150. Meredith’s complaint that its virtual channel is being modified or commandeered “is plainly erroneous,” PMCM said in reply comments. Its virtual channel remains exactly as it has always been, it said. It loses nothing by PMCM’s use of Virtual Channel 3.10, nor does Meredith have any claim to all minor channels associated with major Channel 3 “since the ATSC A/65 protocols explicitly envision coincident use of major channels by independent licensees,” it said. WJLP hasn’t received a single complaint from viewers about confusion, “and we must assume that CBS and Meredith have been similarly free from complaints or we would surely have heard about it,” it said.