Sinclair is starting a collegiate sports network, it...
Sinclair is starting a collegiate sports network, it said in a news release Thursday (http://bit.ly/1mlzUz3). The American Sports Network (ASN) will broadcast collegiate football, basketball, soccer, and other sports from more than 50 universities and colleges, starting with the opening…
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of the 2014 college football season, it said. Sinclair has agreements with several NCAA Division I conferences, including the Patriot League and the Colonial Athletic Association, it said. “This programming should enhance the value of non-Big 4 stations,” said Wells Fargo analyst Marci Ryvicker in an email to investors. Adding sports content could increase the value of MyNetwork and CW affiliates, Ryvicker said. “Management expects that this new content will help drive retrans discussions (and rates) with” pay-TV companies, she said. ASN will be led by Doron Gorshein, chief operating officer of Sinclair Networks, who joined Sinclair in January, said the broadcaster.