Rentrak expanded its partnership with CBS-owned TV stations by providing...
Rentrak expanded its partnership with CBS-owned TV stations by providing two Los Angeles stations with Rentrak’s local ratings services. KCBS and KCAL will have full access to Advanced Automotive Demographics, “which measure television viewing tied to automobile make/model purchase behaviors,”…
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Rentrak said Thursday in a news release (http://bit.ly/1vYUMUf). With the addition of these stations, Rentrak provides its services to nine CBS-owned stations in five markets, it said.