DirecTV and WeatherNation offered “Local Weather Now,” a...
DirecTV and WeatherNation offered “Local Weather Now,” a feature allowing subscribers to access customized local weather information at the ZIP code level. While watching the WeatherNation channel, viewers can press the red button on their remote to access instant local…
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weather conditions, the DBS company and channel said in a press release (http://bit.ly/1dd0ACd). Later this week, short-term and extended weather forecasts by ZIP code will be integrated into the live WeatherNation broadcast and run automatically on the telecast every 10 minutes, they said. DirecTV also plans to launch the “Severe Weather Mix,” which will be activated during major weather events that are potentially life-threatening, it said. Services available through the channel mix will include “live radar channel for tracking severe storms with up-to-the-minute storm cell tracking information” and live coverage from top national news networks such as CNN and Fox News, it said. DirecTV replaced The Weather Channel with WeatherNation after a carriage dispute with The Weather Channel last month (CD Jan 15 p20).