This weekend’s Super Bowl will be watched by...
This weekend’s Super Bowl will be watched by about 181 million viewers -- 75.4 percent of U.S. adults -- and 7.2 percent of those consumers are expected to buy a new TV to watch the game, the National Retail Federation…
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estimated Monday. Those 181 million viewers will spend an average of $68.27 on TVs, game day food, athletic wear and decorations, NRF said, citing the findings of a Super Bowl Spending survey done for it by Prosper Insights and Analytics. That’s about flat with last year’s $68.54, said NRF. Total spending is expected to pass $12.3 billion. The spending survey included a poll of 6,417 consumers Jan. 2-13, and had a margin of error of plus or minus 1.2 percentage points, said NRF.