Supercomm organizers hoped to bring ’stability’ to the annual tra...
Supercomm organizers hoped to bring “stability” to the annual trade show this year, Managing Director Jan Maciejewski said in an interview. Supercomm has had a complicated history -- “owned by one association, owned by another, joined together, split,” he…
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acknowledged. “We wanted to give it a clear direction,” including by ending the annual guessing game on what the name and location of the show will be, he said. The management has already announced that next year’s show will be back in Chicago, Oct. 26-28. Final numbers on 2009 attendance and exhibit rentals haven’t been released, Maciejewski said. “Before we opened we were tracking ahead of our expectations,” he said. If the trend held up, “we should all be satisfied with what we've done.” Maciejewski said “some people have challenged me about which companies are here and which are not, and my response is very straightforward: The industry changes and therefore people choose to be in or not depending on how we drive the show and what’s in vogue and where developments are.” He predicted that a growing number of applications and services companies will participate “as we develop the show.” Supercomm staff held focus groups throughout the three days, but the results have yet to be released. “Every piece of feedback that I've had has been outstanding” on the keynote speakers and other show content, Maciejewski said. A meeting after the show is planned with exhibitors to get their comments about the show, he said: “We will listen to them and develop it from there.”