Verizon Wireless sued Alltel for false advertising in the U.S. Di...
Verizon Wireless sued Alltel for false advertising in the U.S. District Court for the Eastern District of Virginia. Alltel ads saying it was the only carrier letting customers change calling plans without extending contracts ran on TV unedited even…
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after an Oct. 7, 2007, Verizon policy change to that effect, Verizon said. Verizon notified Alltel of the error and “reasonably believed” ads would stop on or before Thanksgiving; they did not, Verizon said. Alltel did revise the ad after Verizon adopted the consumer-friendly policy, an Alltel spokesman said. “We feel strongly that the current ad is fine.” Verizon wants damages, legal fees, and a court order stopping Alltel’s “misleading” ads and directing Alltel to recall false promotional materials from third parties and issue a corrected ad or notice, Verizon said.