AT&T will go after content pirates with new technology it’s devel...

discuss the weapon, he said. “We are pleased that AT&T has decided to take such a strong, proactive position in protecting copyrights,” Viacom said: “AT&T’s support of strong anti-piracy efforts will be instrumental in developing a growing and vibrant digital marketplace and will help ensure that they have a steady stream of great creative content to deliver to their consumers.” Others voiced fear that such a mechanism would throttle users’ freedom of access to Internet content. Plans for copyright screens “fly in the face of the expectations of consumers to use their material more flexibly,” said Public Knowledge Pres. Gigi Sohn: “By attempting to act as the copyright police, the company is going to make its customers angry, even in a market in which customers have little choice of providers for high-speed Internet service.” Critics shouldn’t make assumptions about what the technology will be, an AT&T spokeswoman told Communications Daily; it doesn’t exist yet and last week’s meeting was “just discussion,” she said. In developing the screen, AT&T aims to balance Viacom and other companies’ needs to guard copyrighted data against consumers’ right to get legal material, she said.