Consolidated Expands Fidium Brand
Consolidated Communications is putting all its residential, business and wholesale lines under its Fidium brand, which launched in 2021 for its home and small business operations, the company said Monday. Consolidated has spent about $1.7 billion in fiber infrastructure since 2020 and expects to reach more than 80% of its footprint with fiber in the next few years, it said.
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The rebranding comes as CEO Bob Udell plans to retire at year-end and become vice chairman of the board, with COO Gaurav Juneja replacing him in January.