MPA: OpenAI Must Do More to Protect Copyrights
The release of OpenAI's video app, Sora 2, has resulted in a proliferation of videos showing up on social media that infringe on Motion Picture Association members' content and characters, MPA CEO Charles Rivkin said Monday. He called on OpenAI to acknowledge that it's the generative AI platform's responsibility, not rightsholders', to prevent infringement on the Sora 2 service.
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"OpenAI needs to take immediate and decisive action to address this issue," Rivkin said. "Well-established copyright law safeguards the rights of creators and applies here.”
OpenAI CEO Sam Altman wrote last week that the AI platform plans to give rights holders "more granular control" over generating characters. "There may be some edge cases of generations that get through that shouldn't, and getting our stack to work well will take some iteration."
Altman also said there needs to be a way of making money from video generation. "People are generating much more than we expected per user, and a lot of videos are being generated for very small audiences." He said OpenAI will try to craft a model where it will share some of the revenue with rights holders who want their characters generated by users. "Our hope is that the new kind of engagement is even more valuable than the revenue share, but of course we ... want both to be valuable."