Dropping In-House Pay-TV Offering Comes With Risks: Analyst
MVPDs looking to replace their in-house pay-TV business with a virtual MVPD partnership need to be concerned about integration, flexibility and availability of local partners, Analysys Mason's Martin Scott wrote Wednesday. Multiple U.S. MVPDs have gone this route, including Frontier,…
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WideOpenWest and Google Fiber, as operators are putting a greater priority on broadband access in their business models, he said. Partnerships can cut the costs and complexity of running a pay-TV service while letting operators keep the value of a bundled offer, Scott noted. But, he added, drawbacks include a dependence on third‑party partners for pricing and channel lineup, as well as the complexity of integrating billing and support.