A Paramount Bid for Warner Likely Won't Face Bidding War: LightShed
Paramount Skydance likely won't face rival proposals from other major programmers in its reported bid to buy Warner Bros. Discovery (see 2509110067), LightShed's Rich Greenfield wrote Monday. Comcast would be hard-pressed to compete with "the financial firepower" of a Paramount…
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bid backed by CEO David Ellison, he said, and a Comcast bid would face an uphill climb with the Trump administration, given the president's hatred of NBC News. Greenfield said a Disney bid would face antitrust scrutiny, and Disney's merger and acquisition interests likely don't line up with WBD's assets. Fox also likely isn't interested, and tech companies like Netflix, Amazon and Apple probably don't want linear TV assets, he added. Instead, WBD might try to separate itself into two companies to generate such a bidding war, said Greenfield, noting that potential tech bidders uninterested in linear networks might be enticed by a Warner Bros. that consists of only Warner Bros. and HBO Max.