Nielsen: Streaming's Share of TV Grows Over Broadcast and Cable
Streaming further solidified its lead in June over broadcast and cable with its dominant share of total TV use, Nielsen said Tuesday. May saw streaming reach an inflection point, with its share exceeding cable and broadcast for the first time…
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(see 2506170006). Nielsen on Tuesday said streaming's share of TV use in June was 46%, vs. 41.9% for cable and broadcast combined. It chalked up streaming's increased dominance in June to a particularly strong month for Netflix and a seasonal influx in viewing from school-aged audiences.