Smart TV Ads Could Worsen Viewing Experience: Analyst
The emergence of product ads in the TV interface is creating incentives for a worse TV viewing experience, nScreenMedia's Colin Dixon wrote Friday. Most content providers, with the exception of Netflix and YouTube, already pay the TV OS providers to…
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be there, sharing their subscription revenue and ad space, he said. Now that viewers also pay by watching ads, it incentivizes TV OS providers to lengthen the time it takes to find content, so viewers see more ads, Dixon said. TV OS providers are also incentivized to suppress content that makes them no money, like over-the-air channels, he added.