Nielsen: Streaming Share of TV Eclipsing Broadcast and Cable
Streaming reached an inflection point in May with its share of total TV use exceeding the combined share of broadcast and cable for the first time ever, Nielsen said Tuesday. It said streaming represented 44.8% of TV viewership in May,…
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its largest monthly share of viewing to date, topping the combined share of broadcast -- 20.1% -- and cable -- 24.1%. Streaming's growth has been driven in large part by free streaming services and platforms, and YouTube represented 12.5% of all TV viewing in May, Nielsen said. Ad-supported services Roku Channel, Tubi and PlutoTV combined for 5.7% of total TV viewing in May, eclipsing any individual broadcast network, it said.