Smart TV OS Market Starting to Fragment: Rethink TV
The number of installed smart TVs and connected TVs should reach 4.2 billion globally by 2030, up from 2.65 billion today, Rethink TV said Thursday. It said Android-based platforms will claim close to two-thirds of that expansion, new operating systems…
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are carving out regional footholds, and formerly dominant platforms are seeing declines. Android TV will expand, driven by new integrations and retail adoption, but Chromecast will disappear entirely by 2030, it said. Huawei's HarmonyOS Android variant has significant market share in China and will reach 932 million units globally by 2030. The analyst group also said smart TV sales will continue to climb through 2030, while connected TV device sales will decline. In mature markets, smart TVs are displacing HDMI dongles.