Max Sees 150M Subscribers Globally by End of 2026
Warner Bros. Discovery's Max streaming service -- with roughly 117 million subscribers worldwide -- has "a clear, demonstrable path" to 150 million by the end of 2026, CEO David Zaslav said Thursday as the company announced Q4 2024 results. The…
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U.S. is largely a mature market, and most of that Max growth will likely come internationally, said President-Global Streaming J.B. Perrette. Zaslav said Max plans to launch in markets including the U.K., Australia and Germany in coming years. Warner Bros. Discovery had revenue of $10 billion in Q4, compared with $10.3 billion a year earlier. CFO Gunnar Wiedenfels said Q4 ad sales were weaker than expected, particularly with political advertising on CNN. He said Q1 2025 is showing "some mild positive signals" from the ad market.