Online Lenders Alliance Seeks Revisions in Robotext Rules
The Online Lenders Alliance (OLA) filed a petition for rulemaking at the FCC seeking changes to the agency’s 2023 order on unwanted robotexts (see 2312130019). The FCC’s one-to-one robotext consent policy, the petition's focus, is also the target of a…
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challenge before the 11th U.S. Circuit Court of Appeals, which heard oral argument in December (see 2412180008). Lead generation “is a long-established marketing and advertising method that has become increasingly vital in the age of internet commerce,” OLA said in a petition posted Monday in docket 21-402. “This significant curtailing of the consumer’s right to consent will result in fewer consumer choices, greater exposure to cybercrime, a disproportionate advantage for companies with greater marketing spend to control how consumers can locate resources online, decreased competition among market participants, and increased prices of products and services for consumers.”