UScellular CEO Warns FCC Company is Struggling With Subscriber Losses
UScellular CEO Laurent Therivel met with FCC Chairwoman Jessica Rosenworcel and agency staff to make the case for T-Mobile’s proposed buy of “substantially all” of his company’s wireless operations, including some spectrum (see 2405280047), a deal announced in May. Therivel…
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and others company officials also met with Commissioners Brendan Carr and Nathan Simington, aides to Commissioner Geoffrey Starks and top officials in the Wireless Bureau and Office of Economics and Analytics, said a filing posted Friday in docket 24-286. By total handset connections nationwide, UScellular is “the seventh-largest wireless provider and accounts for approximately one percent of connections,” the filing said. Competitive pressures are ramping up in its markets, and it’s losing subscribers “despite deploying a variety of strategies to attempt to arrest that decline,” the carrier said: “Subscriber losses accelerated in 2022, a year that UScellular invested heavily on promotions. UScellular anticipates that it will continue to lose subscribers going forward.” It assumed “significant debt to purchase the mid-band spectrum needed to compete in 5G,” it said. “While UScellular has been pulling back on its network investments, its competitors have been spending more to expand their networks and enhance their network quality and customer experience in UScellular’s footprint.”