Netflix Likely Eyeing Additional Sports Rights Deals: Ampere
Netflix's stated goals of expanding its live content offerings and its World Wrestling Entertainment deal (see 2401300062) point to the streamer playing a bigger role in the traditional sports rights market, Ampere Analysis wrote Friday. The growing number of subscribers…
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watching with ads means Netflix will be in a position to profit from large audiences viewing live content in a way it previously couldn't, Ampere said. It said non-U.S., non-China rights for the NBA could also be an option for Netflix, as they will be up for renewal in many key territories in the next few years and would be far more affordable than domestic rights.