Max Could Join the Basic Bundle, Following Disney+ Lead: LightShed
Warner Bros. Discovery might be interested in moving Max to the basic cable bundle much the way Disney has with Disney+ in its agreement with Charter Communications (see 2309110034), LightShed Partners' Rich Greenfield wrote investors Friday. That would increase the…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
revenue Max generates from MVPDs and virtual MVPDs, though there are likely smaller networks WBD would sacrifice in the bundle in exchange, he said. Numerous legacy programmers will likely follow Disney’s lead of pushing direct-to-consumer streaming services into the legacy multichannel bundle, he said.