Streaming TV Time Up, Broadcast and Cable Time Down in July: Nielsen
Streaming commanded a record 38.7% of TV usage in July, with Amazon Prime Video, Netflix and YouTube all hitting all-time highs, Nielsen said Tuesday. Broadcast viewing was 20%, a new low, it said. Year-over-year broadcast usage was down 5.4%, it…
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said. Cable viewing, at 29.6% of TV in July, was down 12.5% year over year, it said.