T-Mobile Explains Plans for Ka’ena Brands at FCC
Representatives of both companies met with FCC staff reviewing T-Mobile’s proposed buy of Mint Mobile (see 2303150032), a low-cost prepaid wireless brand, and other assets from Ka’ena, said a filing posted Tuesday in docket 23-171. The companies said they discussed…
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“the structure of the proposed transaction and resulting consumer benefits.” T-Mobile would get Ultra Mobile, which offers international calling options and wholesaler Plum. The two MVNO brands “will continue to operate post-closing and they will remain in separate subsidiaries under T-Mobile US,” the filing said: “Key Ka’ena personnel will continue to be involved post-close” and actor “Ryan Reynolds will remain Mint brand champion.” Mint has about two million customers, Ultra 500,000, the companies said. “As it did with MetroPCS, T-Mobile plans to supercharge the Mint and Ultra brands -- enabling them to grow faster and reach more consumers across the U.S. with high-quality plans at accessible prices,” the filing said.