The authoritative news source for communications regulation

NAD Says Some Xfinity Ads Need to Be Pulled or Modified

Some Comcast advertising claims about its Xfinity home internet service challenged by T-Mobile are supported, but others should be modified or discontinued, the Better Business Bureau's National Advertising Division said Tuesday. NAD said it recommended Comcast modify its advertising to…

Start A Trial
clearly disclose that its “Xfinity Mobile now has the fastest mobile service” claim is based on combined Wi-Fi and cellular speeds and that the claim is true only within its Wi-Fi footprint or when connected to Wi-Fi. NAD said Comcast indicated it agrees to comply with the recommendations though it disagrees that any of the challenged ads convey unsupported messages concerning T-Mobile's home internet service.