Black Viewers Particularly Heavy OTT Users: Horowitz
Black households are particularly heavy users of subscription VOD and free streaming services, Horowitz Research said Tuesday. It said 80% of Black Americans report using free over-the-top services in the past month, compared with 69% of consumers overall. It said…
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76% of Black consumers report subscribing to at least one SVOD, up from 68% in 2022. It said 67% of consumers overall report having at least one SVOD subscription. Horowitz said offering content representing the array of Black experiences and communities can help keep that audience engaged.