Charter to Modify Ad Claims About DirecTV Stream: NAD
Charter Communications "strongly disagrees" with recommendations that it modify its advertising claims criticizing DirecTV's Stream streaming service but will comply, the Better Business Bureau's National Advertising Division said Wednesday. It said DirecTV challenged the ad, about sports programming available on…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
Stream. NAD said Charter agreed to modify its "no local sports channels claim" to instead inform consumers of channels or networks not available as well as the specific package being compared. Charter didn't comment.